Using your host agency page as a travel advisor website? Here’s how to make it work for now, and what to plan to move to a site you own.
Let’s be real, starting with your host agency page as a travel advisor website is like a right of passage. Everyone starts here. It’s included, it’s fast, and in those first few months, it feels like plenty. But then your business starts to get real, real clients, real fees, real referrals, and that shared page starts to feel more like a borrowed suitcase than a home base.
At a minimum you suspect that your own website is the long term goal, but what do you do in the meantime?
Let’s talk about how to use your host agency page as a temporary launchpad instead of a permanent solution.
Treat it like a landing page, not your forever website
A host agency profile is built to serve the host first. Their brand, their SEO, their structure. So you need to be realistic about what it is, but that doesn’t make it completely useless.
For now, think of it as
- A landing page for people who already found you
- A place to answer the basics (who you are, what you do, how to contact you)
- A placeholder while you build your own website and domain
You’re not trying to turn it into your dream site. You’re making it “good enough” to support your business while you work on the real thing.
Make your travel niche and value painfully obvious
Host agency pages love generic phrasing.
If the default copy sounds like it could apply to any of the 300 advisors sharing that platform, your job is to make it unmistakably you.
On your profile –
- Write one clear sentence about who you serve and what you specialize in.
- “I help busy families plan stress-free Disney and Universal vacations.”
- “I design custom modern honeymoons for couples who want something beyond the usual resort stay.”
- “I plan small ship cruises and river journeys for travelers who care more about ports than pool decks.”
- Drop the “I plan everything for everyone” language.
The host can keep it broad. You don’t have to! - Use your photo, not a stock image.
People want to see the human they’re trusting with their trips.
You’re still living inside their container, but you’re doing what you can to make your corner of it feel like your business.
Give people one clear next step
Most host pages bury the actual “what to do next” under generic buttons and long copy.
Fix that by:
- Adding a simple, visible line like –
“Ready to start planning? The easiest way to reach me is…” - And then pointing to one primary action –
- Book a consult call
- Fill out a quick inquiry form
- Email you directly (ideally at a branded email address when you’re ready)
If the platform lets you add links, use them:
- Link your consult scheduler
- Link a simple intake form
- Link your future website once it’s live
Nobody should have to scroll and guess what to do. Even on a borrowed page.
Use it, but don’t build everything on it
Remember when you eventually leave this first step, the only way to take the content with you is copy / paste. So don’t spend a lot of time building detailed guides or content. Instead put that time to something else that is actually helping your business get clients right now, however that looks! Worry about building a more content rich website when it’s actually yours, helps your own SEO, and can work harder for you.
So for now, basic info (niche, services, short bio, way to reach out)
Save everything else for your own website, when it will give you more bang for your time.
Set a date to “graduate” (and why it matters)
The real harm of a host agency “website” page is when it becomes your default forever.
All the reasons I chat about in “Do travel advisors need their own website” come into play here. Google Business Profile verification, DNS access, email list ownership, AI search, credibility, etc… they all require your own website.
So, set an actual (written down!) goal. “I will have my own website and domain live by (mo, yr)
Then work through these tasks to prepare –
- Grab your domain (Step 1 on this post has great tips!)
- Browse travel advisor website templates (helps you get excited!)
- Start working on content (your services, process, about, inquiry form, etc)
Your host agency page keeps things moving while you build.
What your host agency page becomes once you have your new travel advisor website
After you get your new website live, we’re gonna make a few key changes to your host agency page too. Instead of being a landing page, now we want it to be more of a directory that leads people to your real business home base, and it will keep the credibility anchor for your business as well, which is great!
Update your profile –
- Shorten the copy
- Add your own website link in every spot the allow
- Make it clear that your full services and current offerings live on your own website
Something like “Want to see how I work and what I plan? You’ll find my full services, process, and inquiry form at [yourdomain.com].”
That way, anyone who discovers you through the host still ends up on the site you own.
When you’re ready to graduate from your host page, that’s why I built JetSite
When you hit that point of “this host page has done its job, but it’s not enough anymore,” you don’t have to jump straight into a custom website! Templates are a great option that give you everything you need from a website, without the custom price tag, and I offer template customization as well if you don’t have the time to DIY.
- JetSite gives you a travel-specific starting point
Instead of trying to bend a generic template into a travel advisor site, you start with a structure already mapped to your services, process, and inquiry flow. - You still own everything that matters
Your domain, your content, your Google Business Profile, your email list. JetSite websites are built on a platform that gives you full ownership and DNS access. - You choose your level of DIY
- Want to plug in your content and go? Use a JetSite template and follow the included prompts and launch checklist.
- Want someone else to handle the setup? Book template customization and hand off the heavy lifting.
- You stay in control long term
Once your JetSite website is live, you can update copy, swap photos, add pages, and grow into it at your own pace, without needing to rebuild everything each time your business evolves.
TL;DR
- Use your host agency page as a temporary launchpad.
- Set your “graduate” date and grab your own domain.
- Choose a JetSite website that fits your niche and personality.
- Launch a site that finally feels like your business, and actually belongs to you.
Because your host page was always meant to be a stepping stone.
Your JetSite website is the place you’re building for the long haul.
