About Me

A design partner who knows your industry

Blending a decade of design expertise with a passion for the kinds of businesses that make life feel like an adventure.

JetSite & Roam is a website builder for travel agency owners who want clarity, structure, and a professional online presence they can trust.

Hi there! I'm Jen

Think of me as your designer who loves a strong creative plan almost as much as I love diving into the ocean.

When you’re in the travel or experience space, your brand has to do more than look polished, it has to communicate instantly. That’s where I come in.

For over 12 years, I’ve been creating brands and websites grounded in clarity and elevated style, and built to support real business growth. My process is collaborative and approachable, so you never feel lost or overwhelmed. Together, we’ll create a brand and website that feels aligned with your goals, your personality, and the clients you’re excited to work with.

The heart behind JetSite & Roam

Design rooted in purpose, shaped by perspective

I know what it feels like to want a business that lights you up. After years of navigating kidney failure, nightly dialysis, and eventually a life saving transplant, I made a promise to stop waiting and start creating a life around what matters most. For me, that’s design, and the joy of unforgettable experiences shared with the people I love.

Bringing those two parts of my world together felt natural. I understand your audience because I am your audience. I know the excitement, the passion, and the care that experience driven brands pour into their work. And I know how to translate that into visuals and words that help people feel instantly connected.

Where Wanderlust Shapes the Work

Memorable and built to capture attention

Let’s be honest, I’m unapologetically travel obsessed. If I’m not designing, you’ll probably find me snorkeling with whale sharks, laughing with my husband and our now grown kiddo, or chasing sunsets somewhere warm.

Travel reminds me that what stays with us are experiences, not things. I bring that belief into everything I design.

Every brand and website I design is meant to feel like an experience. Immersive and true to the heartbeat of your business.

My approach
to our project

From big picture goals to refined details, every step has intention.

Whether we build a completely custom brand or tailor one of my templates to fit your business, the experience is thoughtful and collaborative. I’ll help refine your messaging, curate visuals that speak to your audience, and design a site that does more than look good, it works hard for you.

Wander through the blog

Tips & Tools for
memory making businesses

Resources and helpful design notes for when you need to work on your business, instead of in it.

One website decision that makes everything easier

The sneaky SEO blog trick most people miss

Top 5 website mistakes new travel advisors make

Infusing hope & A GOOD TIME INTO THE DESIGN PROCESS

"I cannot say enough good things about Jen! She is genuine, kind, and trustworthy. I cannot thank her enough for what she's done for my business."

- Rana | Tierney Lane

Think of my design style like a five-star coastal retreat

polished service, thoughtful details, and a client experience

you never want to leave

Ready when you are

Let’s bring the next chapter of your brand to life

At the end of the day, my goal is simply to help you feel confident showing up online and proud of the business you’re building. When you’re ready to grow or finally feel aligned with your presence, I’m here to guide you with clarity and grounded expertise.

Design for businesses built on experiences   •   A clearer way to show up online   •   Built for where you’re headed   •   Confident online, finally   •   For brands built around real moments   •   Support at every step   •   Built to be shared proudly   •   Where every adventure has a home online   •   Design for businesses built on experiences   •   A clearer way to show up online   •   Built for where you’re headed   •   Confident online, finally   •   For brands built around real moments   •   Support at every step   •   Built to be shared proudly   •   Where every adventure has a home online   •   Design for businesses built on experiences   •   A clearer way to show up online   •   Built for where you’re headed   •   Confident online, finally   •   For brands built around real moments   •   Support at every step   •   Built to be shared proudly   •   Where every adventure has a home online   •   Design for businesses built on experiences   •   A clearer way to show up online   •   Built for where you’re headed   •   Confident online, finally   •   For brands built around real moments   •   Support at every step   •   Built to be shared proudly   •   Where every adventure has a home online   •  
Design for businesses built on experiences • A clearer way to show up online • Built for where you’re headed • Confident online, finally • For brands built around real moments • Support at every step • Built to be shared proudly • Where every adventure has a home online