Travel agency website design

Ready to stop putting it off? Here’s how to build your travel agency website design, the domain, the templates, and through to launch, without the tech headache.

Okay, you’ve been meaning to do this for a while now. Maybe you’ve had a tab open with a website platform you never signed up for. Or you started something and got stuck and closed the laptop. Maybe you’ve just been telling yourself you’ll deal with it when things slow down, which, if you’re actually booking clients, probably hasn’t happened yet.

Here’s the thing, travel agency website design doesn’t have to be the project you dread. It’s one of those things that feels way bigger in your head than it actually is once you break it down into steps.

So that’s what this is for ya. A real, step by step walkthrough for travel advisors. Not just a generic guide written for any business owner on the planet, but something built around how your business actually works and what you actually need.

Let’s just get into it.

Step 1: Grab your domain name at GoDaddy

Your domain is your web address, the thing people type in to find you. Think yourname.com or youragencyname.com. You need this before anything else, and GoDaddy is a great straightforward place to get it. (But if you already have your domain name it doesn’t really matter where you got it, you can skip this step)

Head to godaddy.com, search for the domain you want, and grab it. Usually runs somewhere between $12-20 a year for a standard .com. Simple.

Now here’s the part nobody warns you about: GoDaddy’s checkout is an upsell marathon. Website builder, email hosting, marketing tools, SSL certificates, security packages, they will offer you approximately one thousand things before you hit confirm. Skip all of it. You don’t need any of it. You’re going to build your site on Showit, and everything else GoDaddy wants to sell you is either redundant or unnecessary for where you’re headed.

The one thing actually worth adding? Domain privacy protection. It’s usually just like $10/ year and it keeps your personal contact info from being publicly listed in domain registries. Hello lots of spam, let’s avoid that mess, so the privacy protection is worth it. Everything else, hard pass.

Keep your domain name simple and close to your business name. Don’t overthink this part. A clean, easy to type domain is all you need.

Step 2: Get your content ready before you touch the design

This is the step most people skip, and it’s the reason most people get stuck halfway through building their site. It’s overwhelming, I get it, but JetSite templates all come with copy guidance and flow that works for your clients, so you don’t need a lot to start, just the things listed below and you can move on!

Good travel agency web design isn’t just about how things look, it’s about having something real to say. If you sit down to build your site without your content ready, you’ll end up writing placeholder copy that never gets updated, choosing photos that don’t actually represent your work, and staring at a blank about page for three days.

Before you open your template, get these things together:

Your bio. Not a corporate sounding paragraph about your years of experience. Something that sounds like you. Who you are, what you specialize in, why someone should trust you with a trip that matters to them. Write it like a person.

Your services. What do you actually help people plan? Be specific. ‘I help families plan Disney vacations’ is a thousand times more useful on a website than ‘I offer full service travel planning.’ The more specific you are, the faster the right person decides you’re their person.

Testimonials. Even two or three real quotes from past clients will do more for your credibility than anything you write about yourself. Pull them from emails, DMs, Google, wherever they live. Get them in a doc.

Photos. Travel agency web page design lives and dies by photography. Stock photos of beaches and generic luggage shots won’t cut it anymore, especially when everyone is using the same ones. Real photos from trips you’ve planned, even imperfect ones, will always land better. That being said all the images in your JetSite template can be legally left on your live website, so you don’t have to stress about changing them! Mix in your personal ones to help make the site yours, keep the ones you love in the template, and then move on 🙂

If you need a quality stock library, Elevae is a solid option with elevated imagery that is used a little less, and Unsplash+ is another great option for destination photos. (Unsplash free is great as well, but if you can spare a little Unsplash+ has higher quality photos and is worth the price tag in my opinion, plus it will help your site stand out just that little bit more)

Seriously though, getting this stuff ready first will cut your build time in half and your frustration level by about ninety percent. Make a google doc and put it all one place, then come back and thank me when you’re done 😉

Step 3: Choose your travel agent website template

This is where things actually start to feel real. But, it can also create decision fatigue, so let’s make it easier.

First, why Showit? Well, because it’s the website platform that gives you full creative control without requiring you to know anything about code! I’ve been a designer for 15 years now, and I promise you, I use Showit only at this point because it is the best for my clients. I want you to have ownership of your website. I want you to feel confident in your website so you don’t have to hire someone each time you want changes. With Showit you drag, drop, swap photos, update text, and what you see is what you get. It’s genuinely visual, it’s built for service based businesses, and it produces sites that look custom without the custom price tag or timeline. For travel agency web design specifically, it handles photography beautifully, which matters a lot in this industry.

The JetSite travel agent website templates are built specifically for travel advisors, on Showit, and they’re not the kind of templates you slap your name on and call it done. (I mean, you can if you really want to though) They’re structured around how a travel advisory business actually works, with space for your services, your story, your proof, and a clear path for someone to inquire. Here’s a quick rundown of what’s available:

Tidepool — $679

Calming, coastal inspired design for independent travel advisors who want their site to feel polished and personal without being loud. Great if your brand is more understated and elevated.

Embark — $679

Built specifically for couple / honeymoon travel advisors. Elevated but approachable, with a layout that helps couples immediately understand why they should work with you for one of the most important trips of their lives.

Voyage — $679

Bold, vibrant, and full of personality. If you want your travel agency website design to feel energetic and approachable while still being clear and professional, this is a strong option.

Island Hopper — $679

Bright and coastal with a modern edge. Good for advisors who want to feel current and trustworthy without feeling stiff or corporate.

The Coral Edit — $679

Refined and intentional, built for advisors who specialize in adult travel, couples, groups, destination weddings. The layout is structured specifically to present offers, walk through your approach, and guide the right client toward reaching out.

Magic Miles — $679

Bright and streamlined, built for advisors who plan Disney and family travel. Has room for four different types of travel planning, which makes it uniquely useful if your niche has a few distinct client types.

Take your time looking through the demos. Look at them from your client’s perspective, not just yours. Which one actually feels like the right home for your business? That’s the one.

And if you’ve been looking at travel agency website examples trying to figure out what good looks like, the template demo pages are live examples of exactly that. You can browse them all from jetsiteandroam.com/travel-agent-website-templates or demo links in each template page as well.

*An important note – while each template is created around a style, colors, fonts, images, and copy are all very easy to edit. So if you love one but hate one of the colors, not a problem! You can change that color throughout the entire template by changing it in just one place! Could not be easier. Or if you love the layout of one but the style of another, choose the layout option. Changing the style feel is much easier by replacing fonts / colors / images, vs changing the layout.

Step 4: Set up your Showit account

Once you’ve chosen your template, you need a Showit account. This is the platform where your site actually lives and where you’ll edit everything.

You can sign up at showit.com and if you use that link, your first month is on the house! That gives you plenty of time to customize and even launch before you pay anything. Especially because Showit gives you 14 days to try it out credit card free too! (But to launch you’ll need to subscribe, and that’s where the special link comes in to get you launched for free as well!)

Getting set up takes about five minutes. Head to showit.com, click ‘Create Your Site,’ (bright button upper right corner) fill in your email, and you’re in. Bookmark app.showit.com, that’s your editing dashboard, and you’ll be living there for a bit while you build.

Once your account is set up, here’s how to install your template:

Open your Showit dashboard at app.showit.com. In the top right corner, click ‘Add design to library.’ A small window pops up, paste in the Showit Share Key that comes in your template PDF and click ‘Add design.’ Once it shows up in your library, click ‘Begin with this design.’ When it asks about fonts and colors, go ahead and choose the template’s defaults. It gives you the cleanest starting point, and you can change everything later.

That’s it. Your template is installed and you’re ready to start making it yours.

Step 5: Customize your site

Here’s where people either get this done in a few days or spend three months in a loop of tweaking things that don’t matter. Let’s set you up for the first option. Really nobody wants to be that other person, right?!

The most important thing about good travel agency web page design isn’t the font or the color palette or how many pages you have. It’s whether a stranger can land on your homepage and immediately understand what you do, who you help, and what to do next. That’s the real website job. Design everything else around that.

Start by setting up your branding. In the design settings panel from the top left of your dashboard edit your colors and your fonts there. It will change them throughout the site for you, so try and keep the lighter colors light still and the darker colors dark still. For fonts once you’ve added them try and keep the headers / subheaders / and paragraphs around the same size too. And be sure to tweak your spacing around fonts if you change them in the design.

Then swap in your real photos. These first two design steps will already make the template feel like yours faster than anything else you do. So fun little win to celebrate for a moment!

Then work through the copy. Your headlines, your services, your about page, your inquiry form. Use the content you gathered in Step 2.

A few things that actually matter for travel agency website design: Your headline should be specific, not clever. Your about page should sound like you, not a bio you wrote in ten minutes. Your inquiry or contact page should be easy to find and easy to use. And your services should describe what you do in plain language that your ideal client would actually use. Skip the fancy travel advisor phrasing only you and your industry partners use.

A few things that don’t matter as much as you think: having the perfect color palette before you start, writing every piece of copy before you launch, having a blog ready to go on day one, or getting every single page perfect. Launch with what’s solid and improve from there. A live imperfect site beats a perfect one that’s still in draft mode, ANY. DAY. Plus! The best thing about Showit is that you can go in and tweak a page, and launch it, then it’s live immediately! Super easy. So don’t make excuses, get it live, celebrate your hard work, and then once every month or so for the first 6 months browse the site and make some tweaks.

Step 6: Connect your domain and launch

You’ve got a domain from GoDaddy (or somewhere else if you grabbed it before) and a site built in Showit. Now you connect them.

This is the part that sounds technical but is actually pretty painless. Showit walks you through it inside the platform! Their launch guide covers exactly how to point your GoDaddy domain to your Showit site, step by step. You can find it at learn.showit.com under ‘Launching your site.’

If you get stuck at any point, the JetSite Support Hub at jetsiteandroam.com/support-hub has everything in one place. How to set up your Showit account, how to install your template, recommended tools, and links to the Showit tutorials that are actually useful. Showit also has live chat support right in the dashboard, and they’re genuinely good at responding. You’re not going to be alone in this. You can even shoot me an email anytime! Here to help 🙂

Once everything is connected and you’ve hit publish, that’s it. Your travel agency website is live!

What to do after you launch

Send me your link, seriously, I’d love to see it and share it!! But beyond that, a few practical next steps for ya.

Update your Instagram bio, your email signature, your business cards, and anywhere else you’ve been sending people. If you’ve been avoiding sharing your website, this is the part where that stops. You built something worth sharing now.

Don’t wait until everything is perfect to start telling people about it. Your site is a working piece of infrastructure now. It’s going to do quiet consistent work for your business from here on out, but only if people know it exists.

And if you want to keep improving it over time, blogging is the single best thing you can do for long term SEO. You don’t need to start immediately. But when you’re ready, publishing consistent, useful content for your specific niche is how you build visibility over time. It’s the boring, reliable thing that pays off. I talk about this a lot, so follow along on IG for up to date tips and real help!

A quick note on travel agency website examples

If you’ve spent time googling travel agency website examples trying to figure out what a good one actually looks like, I get it. It helps to see what’s possible before you commit.

The template demo pages at JetSite are the closest thing to live travel agency website examples built specifically for advisors. They’re not mockups or concept designs, they’re actual working sites you can click through and see how the pages flow, how the content is organized, and how the design holds up across different screen sizes.

Browse them before you decide. It’s easier to pick when you can actually see it, not just imagine it.

TLDR;

Get your domain at GoDaddy, and only grab domain privacy protection, skip everything else they offer. Pull together your bio, services, testimonials, and photos before you start building. Pick your template from the JetSite travel agent website templates at https://jetsiteandroam.com/travel-agent-website-templates. Set up your free Showit account. Install your template, swap in your content, and get it live. Connect your GoDaddy domain through the Showit launch guide. Use the JetSite Support Hub if you get stuck.

That’s the whole process. It’s not as complicated as it’s been in your head. You’ve been running a real business, now you’ll have a website that looks like it.