Brand Design
Par Paradise
Par Paradise was one of those projects where the vision was clear from the start: bold, colorful, playful, and absolutely nothing like traditional golf branding. Chris was launching a golf simulator lounge on Daniel Island and wanted a brand that felt fresh and coastal, more “tropical good vibes” than “country club energy.”
I built a full brand identity, custom website, and product design package that captured exactly that. Bright palettes, fun typography, and design moments that make you think of warm beaches and cold drinks, all pulled together into a cohesive brand that feels modern, memorable, and ridiculously fun.
Par Paradise now looks exactly the way it feels when you walk in: upbeat, inviting, and the kind of place you immediately want to bring your friends.
Project Scope:
Brand Voice & Messaging
Complete Brand Suite
Website Strategy
Custom Website
View the live website
This project for Par Paradise highlights brand design created for a modern, experience-driven hospitality business. JetSite & Roam partnered with Par Paradise to develop a bold, playful brand identity and custom website for a golf simulator lounge designed to feel welcoming, coastal, and fun. The brand design intentionally moved away from traditional golf aesthetics, focusing instead on bright color palettes, energetic typography, and visual elements that reflect a relaxed, social atmosphere.
The project scope included brand voice and messaging, a complete brand suite, website strategy, and a custom website. Each element of the brand design was built to support recognition, consistency, and customer experience across both digital and physical touchpoints. This case study demonstrates JetSite & Roam’s approach to brand design that prioritizes personality, usability, and cohesion while helping hospitality and entertainment businesses stand out in competitive markets.
"I enjoyed the quality of the work and great communication, and many people have commented on the quality of the branding! I feel like I have established a brand and not just a business"
- Chris | Par Paradise
An invitation forward
Imagine what we could create together
If this project gave you a vision for what’s possible, let’s build on that momentum. Whether you need full custom branding, a strategic website, or both, your online presence should work as hard as you do. I’d love to help you bring it to life.
